By Paul Matalucci, ABC I have a horrible memory from grade school. My brother was a boy scout, and one year he made a rocket to earn a merit badge and left it to dry overnight. I found it in the garage and became convinced that the fins were misaligned. I gave it my “fix” and [...]
Wordwright was engaged to develop a relocation campaign, which the company dubbed work+place. Typically, when a company moves to a new office, communications focus on the nuts and bolts of relocation: packing boxes, installing work stations, and finalizing move schedules. But that can often be a lost opportunity. Office moves are part of a company’s [...]
By Patrick Castrenze and Paul Matalucci, ABC The holiday season brings an opportunity to let people know they are appreciated. But in the workplace, employee appreciation isn’t always top of mind. In addition to their own holiday planning, managers face pressing year-end demands like goal setting and performance reviews. This season, consider these 5 tips when thinking about [...]
By Paul Matalucci, ABC God bless front-line managers. They take heat from above and below: bosses pressure them to drive teams harder and deliver fast results while subordinates grumble, make mistakes, get sick, cut corners, and ask for raises. In addition to their own work, line-managers have to write performance reviews, monitor timelines, give instructions, coordinate [...]
In laying off staff, bosses must gently but firmly explain that it’s a business decision, and not a personal one.
By Paul Matalucci, ABC, and Patrick Castrenze The following notes were collected on June 30, 2011, during a conference call with business communicators who attended the IABC World Conference 2011 in San Diego, California. ************************ Is your workplace a community that communicates? Presenters and attendees of IABC’s 2011 World Conference offered insights into the [...]
By Paul Matalucci, ABC* As a communicator with new eyes to the complexity of reaching international employee audiences, one fact has been drilled into me: when considering the best program or channel, leave nothing off the table. Anything that employees touch (or that touches employees) is an opportunity to reinforce messages, encourage dialogue, or to [...]
By Paul Matalucci, ABC Forming a Communications Council is the single most valuable step that a communicator can take without adding a penny of budget. If your organization doesn’t already have one, don’t wait. You need the eyes and ears of your council to keep you current on the pulse of your organization. Download our Communications Council [...]