Confidence in Leadership

Problem

Senior leadership of a global Fortune 500 company expressed concern about anecdotal reports that employees perceived them as remote and unresponsive to employee concerns.

Action

  • Wordwright conducted a comprehensive worldwide employee survey to measure perceptions about senior leaders, including employee satisfaction with leadership’s visibility and accessibility.
  • When survey data confirmed anecdotal reports, Wordwright designed and implemented a lunchtime Discussion Series in which leaders present an overview of their strategies and reserve large blocks of time for a live Q&A.
  • Employees unable to attend the live events are able to view an archive video or quickly review a summary in a follow-up email.

Results

  • Event feedback consistently scores top marks from employees.
  • Employee attendance is consistently at, or above, capacity.
  • Feedback data indicates a significant increase in employee understanding of the business strategy and improved confidence in leadership.
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