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By Paul Matalucci, ABC, and Ed Kamrin The following notes were collected on February 26, 2010, at the seventh meeting of senior communicators who met initially on June 10, 2009, at the close of IABC’s World Conference in San Francisco. Past meetings have addressed Social Media tools, pandemic communications, strategic communications planning, Social Media policy, and [...]  By Paul Matalucci, ABC, and Ed Kamrin The following notes were collected on January 29, 2010, at the sixth meeting of senior communicators who met initially on June 10, 2009, at the close of IABC’s World Conference in San Francisco, and again on August 18, September 22, October 20, and December 11, 2009. ************************ How does a [...] by Paul Matalucci, ABC Some years ago, I bought a special dishwashing liquid dispenser that released a minimal amount of dishwashing soap with each squirt. I was pleased with this simple and painless way to limit our use of detergent. Then, not long ago, I was standing near our office cleaning lady as she was [...] by Paul Matalucci, ABC I just finished reading a news item that Venezuelan President Hugo Chavez has declared a national emergency because drought has reduced the output from hydroelectic dams. What grabbed me was this statement: “It’s a true emergency,” he said. Is there another kind? Unfortunately there is. When leaders and public figures exaggerate for [...] By Paul Matalucci, ABC, and Ed Kamrin The following notes were collected on December 11, 2009, at a fifth meeting of senior communicators who met initially on June 10, 2009, at the close of IABC’s World Conference in San Francisco, and again on August 18, 2009, September 22, 2009, and October 20, 2009. ************************ Social Media and [...] When the job market improves, employee attrition is likely to be widespread. Expect to see attrition of the best talent. Companies are likely to remain risk-averse. While many have projects on the table, they are gun-shy when it comes to committing resources. Nobody wants to be the first out of the gate. [...] The recession put many communicators in the role of messenger, and often the news was difficult. With staff reductions, communicators often saw their role become more administrative and less focused on strategic counsel. Companies operated with a bunker mentality, trying to get by with doing less. As companies cut back, the strategic [...] Whether the channel is print or electronic, “top-down” communications have lost much of their effectiveness. Executives need to learn how to join the conversation and influence its direction. Communicators need to show them how. Don’t hesitate to use the fear factor: executives need to know the conversation is already taking place, with [...] Proactively develop a social media policy. Communicators need to communicate the benefits and risks of the tools to senior management, and guide the formulation of the policy. There’s no “one-size-fits-all” solution, since companies vary widely in their approach to social media. In addition, some industries (biotechnology, pharmaceuticals, financial services) are heavily regulated, [...] 2009 saw a lot of navel-gazing about social media. While the tools are fascinating, we need to move past their novelty and understand how to use them in practical strategic ways to advance business goals. Social media is like other communication channels: use the right channel for the right purpose. Consider [...] |
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