Wordwright Wins 2012 Hermes Gold and Communicator Awards
Wordwright was engaged to develop a relocation campaign, which the company dubbed work+place. Typically, when a company moves to a new office, communications focus on the nuts and bolts of relocation: packing boxes, installing work stations, and finalizing move schedules.
But that can often be a lost opportunity.
Office moves are part of a company’s comprehensive real estate strategy, which in turn is tied to its business goals. Physical environment is important to employees and is one of many factors that can promote employee engagement.
With our award-winning Welcome Kit, we challenged conventional wisdom by consciously situating real estate changes within the company’s goals, articulating the ties between design decisions and company mission, and encouraging employee-management dialogue around moves and other real estate questions.
To learn more about how you can benefit from our communications expertise, call us.