Creating a Network of Communication Champions

By Paul Matalucci, ABC

Forming a Communications Council is the single most valuable step that a communicator can take without adding a penny of budget.

If your organization doesn’t already have one, don’t wait. You need the eyes and ears of your council to keep you current on the pulse of your organization.

Download our Communications Council Best Practices broadsheet, or read on.

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Communications Council Best Practices
Creating a Network of Communication Champions

A Communications Council is a group of employees nominated to act as communication champions and representatives for their fellow employees. Responsible for checking the pulse of the organization across business, function, and geography, the council meets regularly to discuss vital communication issues, disseminate critical messages, and offer feedback.
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Goals

  • Find out what employees are concerned about and their thoughts on current company issues.
  • Get employee feedback on communication initiatives.
  • Test communication plans and messages with employee representatives.
  • Increase the visibility of the communications function.

 

 

Key Challenges

  • Selecting the right people to fill the role.
  • Equipping them to do the job.
  • Keeping them involved and motivated.
  • Getting candid feedback.

 

 

Setting Up a Council…

For full details, please download our broadsheet, Communications Council Best Practices.

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